THE WHAT? Khiron Life Sciences has announced that it has signed a distribution deal with leading EU distributor, Red Yellow Red, to stock its Kuida skin and body care range through four major multinational health and beauty retail groups across Spain.
THE DETAILS Red Yellow Red has access to some 20,000 points of sale across Spain and Portugal and, as part of the deal, will initiate training of retail staff on the current Kuida portfolio to support the brand’s sales and brand image.
“At Red Yellow Red we look to bring innovative and first to market products to our distribution partners and in turn, consumers. Kuida fits that model and is an established skincare brand with an attractive CBD product line that, supported by our training and education program, can have strong appeal across our Spanish pharmacy network,” comments José Luis Ganado, Managing Director, Red Yellow Red.
THE WHY? “Red Yellow Red has a large and compelling distribution network, and a robust sales and education program that aligns with our proven market entry approach to help more consumers integrate Kuida into their daily skin care regimen,” Tejinder Virk, President, Khiron Europe explained.